Scandinavian Influence in KEIDI Jewelry

In 2019, Keidi started with a creative hobby in Norway. She was experimenting with polymer clay and epoxy resin, just for creative purposes. Little did she know that it all would lead her to build a jewelry brand one day. Practicing, trying to find her handprint and voice in creating art, she created her first jewelry collection.

In 2021 she started with going to the markets in Oslo and her Art of Keidi's Jewelry brand quickly grew bigger. Thousands of international and Norwegian customers visited Søndags-marked every Sunday to enjoy the culture, as well as to meet Keidi at the market.

Two long years passed which was full of markets, people knew Keidi's colorful jewelry creation well but Keidi felt something was missing. She used epoxy resin to make beautiful colors inside the rings, earrings, and necklaces which meant she had to protect herself from fumes during the creation process. Keidi began to dream about something more environmentally friendly and recyclable, taking responsibility into her own hands.

In 2023 the new ideas were cooking and so were the designs. With many drafts of the jewelry and many changes in the branding, she knew that the next right step would be to close with the previous Art of Keidi's Jewelry brand and to come up with a new one. That's how the KEIDI brand was born.

https://video.wixstatic.com/video/3dee71_3be96926713a47c0b28733b28fcae3db/1080p/mp4/file.mp4

At the beginning of 2024, she launched a whole new fine jewelry company, bringing recycled sterling silver accessories to clients. As she returned to Estonia after 5 years of living in Norway, she still wants to make sure that her new Estonian-based brand takes care of all the Norwegian and international customers. Norway has had a big impact on her jewelry journey and it always has a place in her heart and artistic jewelry designs. She's also proud to be back in her homeland Estonia, creating Estonian design with valuable strong influence from Scandinavia.

18.03.2024 Video source from @keidijewelry Instagram

Photo by @kosmoshoot